Introduction of Article Marketing: Content is King
Assume you have finished building your site, there are quite some items on your website, plus some professional service offerings, everything looks quite elegant, there is only one problem, you site only has negligible traffic. You’re following the main street business wisdom, put your business cards under windshield swipes, attending shows to give out catalog and gifts, send out thousands of flyers with coupons, only to find that there are not too many people visit your site, sometimes there are no sales at all. You’re seriously confused, in a sense you should be doing pretty well already. The answer is at your finger tip, when people try to shop online they almost always go to search engine, you need to be in top search results to have any meaningful traffic on your website.
Now you only need to make sure your website will show up when people search related keywords. To make your site seen by people, you need to be on the first page of google and other search engines, the first three results are gold mines, or the traffic won’t be too great for your site. Being in top positions is great, but how? The answer is SEO, search engine optimization. The first thing you probably will learn is link building, since link building is tedious and time consuming, usually you need to hire someone to do it, remember you will need to pay for the links whoever builds for you, if you have more than a few 10s of keywords you will end up paying some big money for “quality” links, by quoting “quality” brings the second point, the links will be from any websites, link direstores are already no good, the worse thing is that they will put your links on spam alike sites, most the linking sites are not properly indexed and flooded with unrelated links. Links alone won’t be doing well, because search engines are favoring links in texts more than pure links, so the linking strategy won’t get you too far. If simple linking is not good enough, we can try something more to the point, article marketing wwill help us to get better rank than simple linking.
With article marketing, you post articles to a lot different blogs, directories, when the articles are indexed by search engines, the links will be picked up. The more articles you distribute the more one way back links you will gain, with more links to your site your keywords position will get improved. You either write all or some of the articles yourself, or you can contract experts to write articles for you, anyway, you will have your articles, you either distribute all articles as is or make changes to them after each distribution. Both marketing strategies work in the real world. But no strategy will work forever, try stay with quality content and well built websties, such as these sites, classic cars, mobile business, best smartphone, don’t forget post your articles to well built blogs and responsible directories, this strategy will deliver you better search results than any other strategies.
